ITC

Goa's Rhea Distilleries launched India's first paper bottle, the Frugal Bottle, for its Fidalgo Premium Cashew Feni, in a partnership with UK's Frugalpac and ITC's packaging business, announced during the UK Prime Minister's India visit on October 9.

UK packaging firm Frugalpac signed a partnership with India's ITC to bring its Frugal paper bottles and bottle-making machines to South Asia. Goa's Rhea Distilleries commissioned an initial run of Frugal Bottles for its Fidalgo cashew feni. The deal was signed in September 2025.