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Avantium N.V. agreed with LVMH to explore PEF, a plant-based recyclable polymer, as packaging for LVMH beauty brands. LVMH Beauty becomes the first luxury cosmetics company to join the PEFerence consortium.
“LVMH Beauty will be the first luxury cosmetic company to join the PEFerence consortium, further enabling the commercial introduction of PEF to the Cosmetics market.”bioenergyinternational.com
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