Gerdau, Votorantim Cimentos and Grupo Tigre create loyalty program company

Gerdau, Votorantim Cimentos and Grupo Tigre received CADE approval to create a new company to manage the 'Juntos Somos +' loyalty program for Brazil's retail construction industry. Votorantim Cimentos holds 45%, Gerdau and Grupo Tigre each hold 27.5%.

“CADE approved, without restrictions, the creation of a new company to manage and promote a loyalty program for Brazil’s retail construction industry, called Juntos Somos +, jointly with Votorantim Cimentos and Grupo Tigre.”sec.gov

• 1 source
• sec.govSep 14, 2018

Summarized from public sources; check the original articles before acting on it.