Smurfit Westrock partners with Coca-Cola China on paper-based World Cup packaging

Smurfit Westrock partnered with Coca-Cola China to launch paper-based packaging solutions, including an eight-can gift pack, for the brand's 2026 World Cup campaign across retail and e-commerce channels. The announcement was made on 2026-07-07.

“Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand's 2026 World Cup campaign”index.businessinsurance.com

• 1 source
• index.businessinsurance.comSmurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demandJul 7, 2026

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