Effective Date: April 8, 2025 | Last Updated: April 8, 2025
This Privacy Policy explains how Endata ("we," "our," or "us") collects, uses, and shares your personal information when you use our website (https://endata.com), products, and services (collectively, our "Services").
By accessing or using our Services, you consent to our practices outlined in this Privacy Policy. If you disagree with any part of this policy, please refrain from using our Services.
We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy will be updated periodically to reflect any changes in our practices or applicable laws.
Account Information:
• Email address
• Full name
• Password (encrypted)
• Billing details
• Profile picture (optional)
• Time zone preferences
• API key usage data
Content Evaluation Data:
• Content variations submitted for evaluation
• Content optimization goals
• Evaluation results and analytics
• Content metadata
• Industry and audience context information
• Content type information (text, image, video, audio)
• URLs to media content (for image, video, and audio evaluations)
Communication Data:
• Customer support inquiries
• Survey responses
• Product feedback
• Testimonials (with your consent)
Usage Data:
• Device and browser information
• Operating system
• IP address
• Page views and interaction data
• Performance analytics
• Referral sources
• Session duration
• Feature usage statistics
Location Information:
• General location (country/region) based on IP address
• Precise location (only with explicit permission)
We may receive information about you from third parties, including:
• Social media platforms (if you choose to connect your accounts)
• Business partners and integrations
• Public databases
• Identity verification services
2.1. Providing Services
• Evaluating and ranking content variations
• Processing transactions and subscriptions
• Managing API key usage and credits
• Sending service notifications
• Facilitating account authentication
• Personalizing your user experience
2.2. Improving Services
• Enhancing our API and evaluation algorithms
• Developing new evaluation criteria and content types
• Monitoring API usage trends and improving performance
• Conducting research to improve content intelligence
• Testing new features and evaluation methodologies
2.3. Communications
• Sending product updates and announcements
• Providing marketing communications (with consent)
• Inviting you to participate in surveys or feedback
• Responding to your inquiries
2.4. Legal Compliance
• Enforcing our Terms of Service
• Protecting our legal rights and preventing abuse
• Complying with applicable laws and regulations
• Responding to legal requests from authorities
Legal Bases for Processing (for EEA/UK Users):
• Performance of our contract with you
• Our legitimate business interests
• Compliance with legal obligations
• Your consent, where applicable
We may share your information with:
3.1. Third-Party Service Providers
• Cloud storage and hosting services (e.g., AWS, Google Cloud)
• Payment processing platforms (e.g., Stripe, PayPal)
• Analytics and marketing partners (e.g., Google Analytics, Mailchimp)
• Customer support tools (e.g., Zendesk, Intercom)
• Error tracking services (e.g., Sentry, Bugsnag)
These providers are bound by data processing agreements and are only permitted to use your data for the specified services they provide to us.
3.2. Business Transfers
• In connection with a merger, acquisition, or sale of all or a portion of our assets
• As part of business negotiations
In such events, we will notify you before your personal information becomes subject to a different privacy policy.
3.3. Compliance & Protection
• To comply with legal obligations
• To enforce our policies and terms of service
• To protect against fraud or security threats
• To respond to valid legal requests from public authorities
• To protect our rights, privacy, safety, or property
3.4. With Your Consent
• When you explicitly agree to share your information
• When you choose to make information public
We Do Not Sell Your Personal Information
Endata does not sell, rent, or trade your personal information to third parties for their marketing purposes.
4.1. Data Retention
We retain your personal information for as long as:
• Your account remains active
• Needed to provide you with our Services
• Required to comply with legal obligations
• Necessary for legitimate business purposes
If you delete your account, we will retain certain information for a limited period to comply with legal requirements, resolve disputes, and enforce agreements.
4.2. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
• Encryption of sensitive data
• Regular security assessments
• Access controls and authentication requirements
• Secure data transmission using HTTPS/TLS
• Regular backups and disaster recovery planning
• Employee training on data security practices
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
4.3. Data Breach Procedures
In the event of a data breach that affects your personal information, we will:
• Notify affected users without undue delay
• Provide information about the breach and our response
• Report to relevant authorities as required by law
Depending on your location, you may have various rights regarding your personal information:
5.1. Rights for All Users
• Access: Request information about what personal data we hold about you
• Correction: Update or correct inaccurate information
• Account Settings: Manage personal information through your account settings
• Marketing Preferences: Opt-out of marketing communications
• Account Deletion: Request deletion of your account and associated data
5.2. Additional Rights (EEA, UK, California, etc.)
• Data Portability: Receive your data in a structured, commonly used format
• Restriction of Processing: Request limitation of how we use your data
• Objection: Object to our processing of your data in certain circumstances
• Withdrawal of Consent: Withdraw previously given consent
• Do Not Sell/Share: Direct us not to sell or share your personal information
5.3. Exercising Your Rights
To exercise these rights, you can:
• Access relevant controls in your account settings
• Contact us at support@endata.com
• Use the "Do Not Sell/Share My Information" link (for California residents)
We will respond to your request within 30 days (or as required by applicable law).
5.4. No Discrimination
We will not discriminate against you for exercising any of your privacy rights.
We use cookies and similar technologies to enhance your experience, analyze usage, and deliver personalized content.
6.1. Types of Cookies We Use
• Essential Cookies: Required for the operation of our Services (authentication, security)
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how visitors interact with our Services
• Marketing Cookies: Track visitors across websites to display relevant advertisements
6.2. Cookie Management
You can control cookies through:
• Our cookie consent manager when you first visit our site
• Your browser settings (block, delete, or disable cookies)
• Opt-out links provided in our marketing communications
Note: Disabling certain cookies may affect the functionality of our Services.
6.3. Third-Party Cookies
Some cookies are placed by third parties that provide services on our behalf. These third parties may collect information about your online activities over time and across different websites.
6.4. Do Not Track
While we do our best to respect user preferences, we currently do not respond to Do Not Track signals from browsers.
Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16.
If you believe we have inadvertently collected information from a child under 16, please contact us immediately at support@endata.com, and we will take steps to delete such information.
Endata is based in the United States, and your information may be transferred to, stored, and processed in the US and other countries where our service providers maintain facilities.
When transferring data from the European Economic Area (EEA), United Kingdom, or Switzerland to countries that may not provide the same level of data protection, we implement appropriate safeguards such as:
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules (where applicable)
• Other legally approved transfer mechanisms
You can request more information about these safeguards by contacting us at support@endata.com.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.
When we make material changes to this Privacy Policy, we will:
• Post a notice on our website
• Update the "Last Updated" date at the top of this policy
• Send you an email notification (for significant changes)
We encourage you to review this policy periodically to stay informed about our information practices.
Your continued use of our Services after the revised policy becomes effective indicates your acceptance of the changes.
For questions or concerns regarding this Privacy Policy, contact us at:
Endata, Inc.
Mission, TX 78572
United States
Email: support@endata.com
Response Time: Within 3 business days
Data Protection Officer
For EU/UK data protection inquiries: support@endata.com
Supervisory Authority
If you are located in the EEA, UK, or Switzerland and believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your local data protection authority.