Endata vs. OtterlyAI

Endata vs. OtterlyAI at a glance

What is the real difference between Endata and OtterlyAI?

OtterlyAI answers the question “what do AI search engines say about us today, and how is that moving?” Its help center describes three steps: you define the prompts, it queries the engines daily as a neutral, non-personalized user, and you receive the visibility data.

Endata answers a narrower question and then does the work: “which buyer questions leave us out, and what should we publish about each one?” Each missed question becomes a topic Endata researches, a draft with its sources cited, a page on your newsroom once you approve it, and a monthly recheck.

How does each one measure AI visibility?

Endata

Endata reads your website, asks you to confirm your audience, two to six competitors and three to five topics, and writes six questions a buyer would plausibly ask. No question names a business. It then puts each one to ChatGPT, Claude, Perplexity and Gemini through their makers' APIs, with web search on, and records who was named.

AI Visibility Report

Acme Insurance

Sample report

6 questions, each asked on ChatGPT, Claude, Perplexity, Gemini · Oct 12, 2026

Questions tested

6 × 4 assistants = 24 answers

Answers that mention you

13% 3 of 24

Where your business stands

• Summit Risk67%
• Harbor Insurance54%
• Northstar Coverage42%
• Acme InsuranceYour business13%

Questions where you’re missing

• Who offers commercial fleet insurance for small trucking companies?

  ChatGPT mentioned Summit Risk

• Which insurance brokers specialize in interstate trucking?

  Perplexity mentioned Harbor Insurance

• What does cargo insurance cost for a five-truck fleet?

  Gemini mentioned Summit Risk

+ 2 more questions in the full report

How to read this. AI answers change from one run to the next, so these figures are a sample of what your customers may see, not a ranking.

That is a small test on purpose. Six questions a month will not show a trend line or a market-wide share of voice. They will show, in a couple of minutes and for free, which specific questions your competitors are winning.

OtterlyAI

OtterlyAI works at a larger scale and a finer grain. You add prompts yourself or find them with its AI Prompt Research tool. Every prompt runs daily, in more than 70 countries. For each one it reports brand coverage, sentiment, brand mentions, citations of your domain and an estimate of intent volume. A brand report adds share of voice, brand position and a Brand Visibility Index that plots coverage against position.

It also looks at your website, which Endata does not. The GEO Audit checks, page by page, which bots your server and robots.txt let in and how ready the content is for AI engines. Agent Analytics, on Standard and up, reads your server logs to show which AI crawlers visit and which pages they fetch.

What happens after you find a gap?

OtterlyAI does not leave you with numbers alone. Once a brand report has enough prompts, competitors and data, it generates recommendations and refreshes them every seven days. There are 15 kinds, each with its reasoning: create a page where a competitor is visible and you are not, improve one that goes unmentioned, join a Reddit conversation, pitch a publication that cites a rival. That reaches further off your site than Endata, which does no outreach. The Lite plan shows a preview of up to three per cycle.

Carrying them out is your team's work: its help center describes “content you should create”, not OtterlyAI drafting or publishing it. Endata treats the gap as an assignment:

1. The plan. Up to five steps, starting with the questions where competitors were named and you were not.
2. The research. For each question, a search of the last 30 days of news and web sources, keeping up to eight pieces of evidence.
3. The draft. An answer that cites its evidence claim by claim, with room for your own attributed expert view.
4. Your approval. Nothing goes live until someone on your side approves it.
5. The page. Published on your newsroom or your CMS, and served to AI crawlers as Markdown, in llms.txt and over a public MCP server.
6. The recheck. The same six questions, a month later.

News articles can then be posted to LinkedIn, Bluesky, X and Pinterest from the same place. The full walk-through is in How to fix a hidden AI visibility gap in 10 minutes.

How do Endata and OtterlyAI plans compare?

We have left OtterlyAI's prices out on purpose. Its help center lists what each plan includes and sends you to its pricing page for the amounts, charged in US dollars or euros depending on where you are, monthly or annually at a discount. Two things it does say: team members are unlimited on every plan, and Google AI Mode, Gemini and Claude are paid add-ons on every plan.

Whatever the amounts, they are not like for like. OtterlyAI's price buys data and advice; the writing is still yours to staff. Endata's includes the researched drafts, the newsroom they are published on and the posting. Endata's current plans are on the pricing page.

Can you use Endata and OtterlyAI together?

Yes. They overlap on the first step and almost nowhere after it. A marketing team can use OtterlyAI to watch a wide set of prompts daily, and Endata to turn the gaps into published, sourced answers. OtterlyAI's citation reports are then a way to check whether those pages get cited, which Endata does not measure.

For a business without a marketing team, start with the free Endata report, publish answers to the questions it finds, and add daily monitoring once there is enough content for a daily chart to be worth reading.

What Endata does not do

A comparison is only useful if it is honest about both sides. Endata does not:

• track prompts daily, let you track hundreds of them, or track by country;
• measure sentiment, ranking position, citations or prompt volume;
• cover Google AI Overviews, AI Mode or Microsoft Copilot;
• audit your existing website. Its analytics show AI referral visits and AI crawler fetches of your newsroom, which are not confirmed citations;
• promise that an assistant will recommend you. What an assistant says is its own decision; Endata makes sure there is a clear, sourced answer for it to find.

Frequently asked questions