Endata vs. the Semrush AI Visibility Toolkit

Endata vs. Semrush at a glance

What is the real difference between Endata and Semrush?

Semrush answers the question “how visible are we in AI search, and is that changing?” Its toolkit is six tools built around that question: an overall AI Visibility Score, competitor research, prompt research, brand performance, daily prompt tracking, and a site audit for AI crawlers.

Endata answers a narrower question and then does the work: “which buyer questions leave us out, and what should we publish about each one?” The report is the start of a workflow. Each missed question becomes a topic Endata researches, a draft with its sources cited, a page on your newsroom once you approve it, and a monthly recheck against the same questions.

How does each one measure AI visibility?

Endata

Endata reads your website, asks you to confirm your audience, two to six competitors and three to five topics, and writes six questions a buyer would plausibly ask: some close to a purchase, some comparing options, some learning. No question names a business. It then puts each question to ChatGPT, Claude, Perplexity and Gemini through their makers' APIs, with web search on, and records who was named.

AI Visibility Report

Acme Insurance

Sample report

6 questions, each asked on ChatGPT, Claude, Perplexity, Gemini · Oct 12, 2026

Questions tested

6 × 4 assistants = 24 answers

Answers that mention you

13% 3 of 24

Where your business stands

• Summit Risk67%
• Harbor Insurance54%
• Northstar Coverage42%
• Acme InsuranceYour business13%

Questions where you’re missing

• Who offers commercial fleet insurance for small trucking companies?

  ChatGPT mentioned Summit Risk

• Which insurance brokers specialize in interstate trucking?

  Perplexity mentioned Harbor Insurance

• What does cargo insurance cost for a five-truck fleet?

  Gemini mentioned Summit Risk

+ 2 more questions in the full report

How to read this. AI answers change from one run to the next, so these figures are a sample of what your customers may see, not a ranking.

That is a deliberately small test. Six questions will not tell you your share of voice across a market. It will tell you, in a couple of minutes and for free, which specific questions your competitors are winning, and those are the ones worth writing about.

Semrush

Semrush works at a larger scale. The standalone toolkit tracks 25 prompts every day, and adds analysis that Endata does not attempt: sentiment and the narratives assistants repeat about your brand, share of voice against competitors, and prompt research with topic volume, difficulty and intent, which Semrush describes as “keyword research for AI”. Its Prompt Tracking covers more than 220 countries and territories.

What happens after you find a gap?

This is where the two products stop resembling each other. Semrush's Brand Performance report produces recommendations. Turning them into published pages is your team's work, in whatever tools you write and publish with.

Endata treats the gap as an assignment:

1. The plan. Up to five steps, ordered by how many assistants named a competitor and how close the question is to a sale.
2. The research. For each question, a search of the last 30 days of news and web sources, keeping up to eight pieces of evidence.
3. The draft. An answer that cites its evidence claim by claim, with room for your own expert view.
4. Your approval. Nothing goes live until someone on your side approves it.
5. The page. Published on your newsroom, readable by people and served to AI crawlers as Markdown, in llms.txt and over a public MCP server.
6. The recheck. The same six questions, a month later.

Related articles can then be posted to LinkedIn, Bluesky, X and Pinterest from the same place. The full walk-through is in How to fix a hidden AI visibility gap in 10 minutes.

How do Endata and Semrush pricing compare?

The prices are not like for like. Semrush's buys data; the writing is still yours to staff. Endata's includes the researched drafts, the newsroom they are published on and the posting. Compare Endata's price with the toolkit plus the hours it would take someone to research and write those answers. Endata's current plans are on the pricing page.

Can you use Endata and Semrush together?

Yes, and for a marketing team it is a sensible pairing. Use Semrush to watch the wide picture: many prompts, daily, with sentiment. Use Endata as the part of the team that turns the gaps into published, sourced answers and keeps them current as the news changes.

For a business without a marketing team, the order usually runs the other way. Start with the free Endata report, publish answers to the questions it finds, and add broader tracking only once there is enough content for daily measurement to be worth reading.

What Endata does not do

A comparison is only useful if it is honest about both sides. Endata does not:

• track prompts daily, or track hundreds of them;
• measure sentiment, ranking position or prompt volume;
• cover Google AI Overviews or AI Mode;
• audit your existing website's technical setup;
• promise that an assistant will recommend you. What an assistant says is its own decision; Endata makes sure there is a clear, sourced answer for it to find.

Frequently asked questions