Endata vs. Frase

Endata vs. Frase at a glance

What is the real difference between Endata and Frase?

It would be wrong to say Frase only measures. Frase calls itself “the content operating system for AI search” and describes a full loop: audit, research, writing, publishing, hosting and monitoring. Endata also runs a loop from a gap to a published page. The honest difference is in scope and in who is holding the controls.

Frase is a workbench for people who produce content. It starts from a topic or a page: research what ranks, write a brief, draft it, score it for Google and for AI, publish it, then watch it for decay. Its AI Visibility feature tracks prompts you choose, and Frase says plainly that it “monitors and alerts”; deciding which gap to act on, and starting the brief, is yours.

Endata is a service for a business with no one to do that. It starts from a buyer's question, not a keyword. It writes the questions, runs them, tells you which ones you lost, and turns each into an assignment it carries out itself, stopping for your approval before anything is published.

How does each one measure AI visibility?

Endata

Endata reads your website, asks you to confirm your audience, two to six competitors and three to five topics, and writes six questions a buyer would plausibly ask. No question names a business. Each goes to ChatGPT, Claude, Perplexity and Gemini through their makers' APIs, with web search on. The first run is free and needs only an email address.

AI Visibility Report

Acme Insurance

Sample report

6 questions, each asked on ChatGPT, Claude, Perplexity, Gemini · Oct 12, 2026

Questions tested

6 × 4 assistants = 24 answers

Answers that mention you

13% 3 of 24

Where your business stands

• Summit Risk67%
• Harbor Insurance54%
• Northstar Coverage42%
• Acme InsuranceYour business13%

Questions where you’re missing

• Who offers commercial fleet insurance for small trucking companies?

  ChatGPT mentioned Summit Risk

• Which insurance brokers specialize in interstate trucking?

  Perplexity mentioned Harbor Insurance

• What does cargo insurance cost for a five-truck fleet?

  Gemini mentioned Summit Risk

+ 2 more questions in the full report

How to read this. AI answers change from one run to the next, so these figures are a sample of what your customers may see, not a ranking.

It is a small test by design. Six questions, rerun monthly on a paid plan, will show you which specific questions competitors are winning. They will not give you a daily trend line, a sentiment reading or a list of the pages AI cited.

Frase

Frase tracks more, more often. You enter your own brand, prompts and competitors; it runs the prompts daily and alerts you to changes, classifies each prompt as awareness, consideration or decision, and reports brand mentions, sentiment, share of voice, which of your URLs were cited and where they sat in the citation list. It also offers per-prompt targeting in more than 40 countries, a weekly citation-rate benchmark against your industry, and logs of the AI crawlers reaching your pages.

Coverage depends on the plan. Frase's pricing page lists AI Visibility on ChatGPT and Google AI for Starter, adds Perplexity on Professional, and adds Claude and Gemini on Scale.

How does each one write and publish?

Both draft with AI and both keep a person in charge by default, so the useful comparison is what each draft is made from and where it ends up.

Frase's agent researches a topic by reading the pages already ranking and the answers AI engines quote, builds a brief with the questions, subtopics and sources worth citing, and drafts in your brand voice, in more than 70 languages. Two scores, one for Google and one for AI citation, update as you edit. Finished pages go to WordPress, Webflow, Sanity or Wix, or to FraseCMS, and a feature called Content Guard watches published pages for ranking decay and drafts the fix.

Endata writes one kind of page: an answer to a buyer's question. The steps are fixed:

1. The plan. Up to five steps drawn from the questions you were left out of.
2. The research. A search of the last 30 days of news and web sources for each question, keeping up to eight pieces of evidence.
3. The draft. An answer that cites that evidence claim by claim, with room for your own attributed expert perspective.
4. Your approval. Nothing goes live until someone on your side approves it.
5. The page. Published on a hosted newsroom on your own domain, or to your CMS. Every newsroom serves llms.txt, Markdown versions and a public MCP server that needs no key.
6. The recheck. The same questions, a month later.

Two differences are worth weighing. Approval: in Frase every content type starts in review, and you can then allow chosen types to publish unattended within limits you set; in Endata there is no unattended setting. Distribution: Endata posts news articles to LinkedIn, Bluesky, X and Pinterest, and short videos to TikTok and YouTube Shorts on Business and up. Frase turns one piece into channel-ready posts from its Professional plan; the pages we read do not describe posting them to social accounts for you. The Endata route is walked through in How to fix a hidden AI visibility gap in 10 minutes.

How do Endata and Frase pricing compare?

Frase's entry price buys a wider toolset, and its yearly billing has no Endata equivalent. Three details change the sum for some buyers: Frase's coverage of all five engines begins at Scale, extra seats are $29 a month each on Professional and Scale, and hosting on your own domain without a Frase badge is a $19 a month add-on. Endata's current plans are on the pricing page.

Can you use Endata and Frase together?

You can, though the overlap is larger than with a pure tracking tool, so most businesses will pick one. The pairing that makes sense is a content team that runs its site, SEO pages and daily tracking in Frase, and uses Endata for a separate, steady stream of news-based answers on its own newsroom.

If you are undecided, both can be tested without paying. Run Endata's free report to see which buyer questions you are missing from, and use Frase's trial to see how much of its platform your team would really use. Agencies comparing the two for client work can read Endata for agencies.

What Endata does not do

A comparison is only useful if it is honest about both sides. Endata does not:

• track prompts daily, or track large numbers of them;
• measure sentiment, ranking position, citations and sources, or prompt volume;
• cover Google AI Overviews or AI Mode, Copilot, Grok or Meta AI;
• audit your website's technical setup;
• do keyword research;
• promise that an assistant will recommend you. What an assistant says is its own decision; Endata makes sure there is a clear, sourced answer for it to find.

Frase is careful on the last point too: its pricing page says it will not promise a ranking or a citation within the trial.

Frequently asked questions