# Endata vs. Profound: which one do you need?

> **Profound is the bigger product, built for bigger teams**: daily tracking on up to nine answer engines, sentiment, citations, prompt volumes, AI crawler analytics, and agents that research, write and publish to your CMS, sold as a free 7-day trial and then a custom Enterprise package. **Endata does one thing end to end at a published price**: it tests six buyer questions across ChatGPT, Claude, Perplexity and Gemini, then researches, drafts, publishes and shares a sourced answer to each one you're missing from, for your approval. If you have a marketing team and a budget for a platform, look at Profound. If you want the answers published without building anything, choose Endata.

Updated 2026-10-12

Both can take you from “AI assistants leave us out” to a published page. Profound does it as a broad platform a marketing team configures and buys through sales; Endata does it as one narrow routine a small business can start today.

## Endata vs. Profound at a glance

### Choose Endata if

- You want to know the price before you talk to anyone.
- You have no marketing team to set up agents, workflows and a CMS connection.
- You'd like somewhere to publish too: a hosted newsroom on your own domain, built to be read by AI.
- You want to see your own results first, with no account or card: the first report is free.

### Choose Profound if

- You need daily tracking across many prompts, regions and languages.
- You want sentiment, citations, prompt volumes and AI crawler analytics.
- You need Google AI Overviews, AI Mode, Copilot, Grok or DeepSeek covered.
- You have a team that will build its own content agents, and you need SSO and SOC 2.

### Measuring

| Feature | Endata | Profound |
| --- | --- | --- |
| Assistants covered | ChatGPT, Claude, Perplexity and Gemini | Up to 9 on Enterprise; its site names ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AI Overviews, Google AI Mode, Grok and DeepSeek |
| Questions tested | 6 unbranded buyer questions per report, up to 24 answers | 50 prompts in the trial; a tailored number on Enterprise |
| How often | Monthly, with the same questions each time | Every tracked prompt, daily |
| How answers are collected | Through each maker's API, with web search on | Captured from the assistants' own interfaces, not their APIs |
| Sentiment and citations | Not measured | Yes, in Answer Engine Insights |
| Prompt volume | Not measured | Yes, Prompt Volumes, from licensed consumer panels |
| AI crawler and referral analytics | No | Yes, Agent Analytics, from your server logs |

### Fixing

| Feature | Endata | Profound |
| --- | --- | --- |
| What you get after the numbers | A prioritized plan, then a researched, cited draft answer for each gap | Opportunities from its AI Marketer, and Agents that research and write |
| How the writing is set up | One fixed routine; nothing to build | Agents you build or start from templates, run on credits |
| Publishing | A hosted newsroom on your own domain, or your CMS (WordPress, Webflow, HubSpot and others) | Your existing CMS (WordPress, Webflow, Contentful, Sanity, Drupal and others) |
| Built to be read by AI | Every newsroom serves llms.txt, Markdown and its own public MCP server | Works on the site you already have |
| Social distribution | Articles post to LinkedIn, Bluesky, X and Pinterest; short videos to TikTok and YouTube on Business | Not described on the pages we read |
| Approval | Nothing is published until you approve it | An approval step in every Agent run |

### Buying

| Feature | Endata | Profound |
| --- | --- | --- |
| Free to try | Free report on your own business; no account or card | Free trial: 50 prompts a day for 7 days on ChatGPT, Gemini and Google AI Overviews |
| Starting price | $49 a month (Solo) | Not published; Enterprise is “Custom” |
| API | On Business ($199 a month) and Agency | On Enterprise; none in the trial |
| SSO and SOC 2 | No | SSO/SAML and SOC 2 compliance on Enterprise |

## What is the real difference between Endata and Profound?

It is not “one measures, the other acts”. Profound does both. Its site groups the product into **Monitor** (Answer Engine Insights, Prompt Volumes, Shopping, Agent Analytics) and **AI Marketer** (Agents, a Context Manager for your brand knowledge, and the AI Marketer itself), and says its Agents “run research, writing, and publishing in one cycle”.

The difference is **size and shape**. Profound is a platform: many tools, a tailored plan, agents your team designs and pays for in credits. Endata is one routine with nothing to configure: six questions, the ones you're missing from, a researched answer to each, your approval, a page, a recheck a month later.

> **Put simply** Profound is a workshop for a marketing department. Endata is a small editorial desk for a business that doesn't have one.

## How does each one measure AI visibility?

### Endata

Endata reads your website, asks you to confirm your audience, two to six competitors and three to five topics, and writes six questions a buyer would plausibly ask. No question names a business. It puts each one to ChatGPT, Claude, Perplexity and Gemini through their makers' APIs, with web search on, and records who was named.

*A sample Endata report: how often each business was named, and the questions where the firm was left out.*

Six questions is a small test on purpose. It will not give you a market-wide share of voice. It will show, in a couple of minutes and for free, which specific questions your competitors are winning.

### Profound

Profound measures far more, far more often. Answer Engine Insights reports a visibility score and share of voice, sentiment, and the websites that influence answers about your brand; its site says “we run every tracked prompt daily”. It captures answers from the assistants' own interfaces rather than their APIs, which is closer to what a person actually sees than Endata's API calls.

Around that sit tools Endata has no counterpart for: **Prompt Volumes**, built on conversations Profound says it licenses from double-opt-in consumer panels; **Agent Analytics**, which reads your server logs to show which AI bots visit and how many human visitors arrive from AI search; and **Shopping**, for products in ChatGPT.

> **Where Profound is plainly stronger** Daily tracking, more engines (including Google AI Overviews and AI Mode), sentiment, citations, prompt volumes, crawler analytics, exports, SSO and SOC 2. As a measurement product there is no contest: Profound does much more than Endata.

## What happens after you find a gap?

Both products can end in a published page. They get there differently.

In Profound, the AI Marketer surfaces opportunities each week and turns the ones you accept into projects, which it hands to Agents. Agents are workflows: you start from a template (its site lists Content Refresh, AEO FAQ Generation, Competitive Research and Net-New Content Creation) or build your own, connect your CMS, and approve each run before it publishes. Each run uses credits. It is flexible and powerful, and it assumes someone owns it.

In Endata the route is fixed, and the same for every customer:

1. **The plan.** Up to five steps, drawn from the questions where assistants named a competitor and not you.
2. **The research.** For each question, a search of the last 30 days of news and web sources, keeping up to eight pieces of evidence.
3. **The draft.** An answer that cites its evidence claim by claim, with room for your own attributed expert view.
4. **Your approval.** Nothing goes live until someone on your side approves it.
5. **The page.** Published on your newsroom, readable by people and served to AI crawlers as Markdown, in llms.txt and over a public MCP server.
6. **The recheck.** The same six questions, a month later.

*The plan that comes with a report: what to publish first, and why.*

Two things here are Endata's own. The **newsroom** means you don't need a CMS, or a developer, to have somewhere to publish. And related news articles can be posted to LinkedIn, Bluesky, X and Pinterest from the same place. The walk-through is in [How to fix a hidden AI visibility gap in 10 minutes](https://endata.com/guides/fix-ai-visibility-gap).

## How do Endata and Profound pricing compare?

|   | Endata | Profound |
| --- | --- | --- |
| Free | The AI Business Visibility Report: 6 questions, 4 assistants, an action plan. No account | **Trial**: 50 recommended prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews; limited AI Marketer credits; no history, exports or support |
| Entry | **Solo, $49/month**: 20 researched answers a month, a newsroom on your domain, monthly rechecks | No self-serve paid plan for brands is listed |
| Team | **Business, $199/month**: 100 researched answers, 3 seats, short videos, API and MCP | **Enterprise, custom**: up to 9 answer engines, a tailored prompt plan, API, unlimited seats, SSO/SAML |
| Agencies | **Agency, $799/month** for 5 client workspaces under your brand, then $99 a client | A self-serve Agency Growth plan with 400 Agent credits a month per client workspace; its price was not on the page we read |

Profound's pricing page shows two plans for brands, **Trial (“Free”)** and **Enterprise (“Custom”)**, so we can't put a number beside Endata's. That in itself tells you who each is for: one is bought in a conversation with a sales team, the other with a card. Endata's current plans are on the [pricing page](https://endata.com/pricing).

The free offers differ too. Profound's trial is a week inside the real product, on a prompt set it recommends for your industry (trial users can't edit it). Endata's report is a one-off result on questions written for your business, with no account to create.

## Can you use Endata and Profound together?

You can, though they overlap more than Endata does with a pure tracker. The pairing that makes sense: Profound as the measurement layer for the main site and brand, and Endata as a newsroom beside it that keeps publishing sourced answers to buyer questions, without drawing on the team's agent credits or the main CMS.

For a business without a marketing team, start smaller. Run the [free Endata report](https://endata.com/#check), publish answers to the questions it finds, and consider a platform like Profound when there is a team to run it and enough content for daily tracking to be worth reading.

## What Endata does not do

A comparison is only useful if it is honest about both sides. Endata does not:

- track prompts daily, or track hundreds of them;
- measure sentiment, ranking position, citations or prompt volume;
- cover Google AI Overviews or AI Mode, Copilot, Grok or Meta AI;
- analyze AI crawler traffic, or audit your existing website's technical setup;
- let you design your own content workflows: the routine is the routine;
- promise that an assistant will recommend you. What an assistant says is its own decision; Endata makes sure there is a clear, sourced answer for it to find.

## Frequently asked questions

### Is Endata a Profound alternative?

For a large marketing team, no: Profound tracks more engines, daily, with far more analysis, and lets a team build its own content agents. Endata is an alternative for a business that wants the outcome, published answers to the questions AI assistants leave it out of, at a published price and with nothing to set up.

### How much does Profound cost?

Profound's pricing page lists a free Trial (50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews) and an Enterprise plan priced “Custom”. It publishes no monthly price for brands. Its Agents run on credits. Ask Profound for a current quote.

### Does Profound write and publish content?

Yes. Profound's site says its Agents “run research, writing, and publishing in one cycle”, connect to your existing CMS, and include an approval step before anything publishes. The difference from Endata is in the setup: Profound's agents are workflows your team builds or adapts and pays for in credits, where Endata runs one fixed routine and gives you a newsroom to publish on.

### Which is better for a small business?

Usually Endata. Profound's paid plan is a custom Enterprise package, and its tools reward a team that will use them every day. Endata's free report shows the gaps and its plans, from $49 a month, research, draft and publish the answers for your approval.

### Which is better for an enterprise marketing team?

Usually Profound. Daily tracking on up to nine answer engines, sentiment, citations, prompt volumes, AI crawler analytics, an API, SSO/SAML and SOC 2 compliance are things Endata does not offer.

### Which AI assistants does each one cover?

Endata tests ChatGPT, Claude, Perplexity and Gemini through their official APIs with web search on. Profound's site names ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, Google AI Overviews, Google AI Mode, Grok and DeepSeek, captured from the assistants' own interfaces; its free trial covers ChatGPT, Gemini and Google AI Overviews.

### Is Endata's free report really free?

Yes. You enter your website, confirm your competitors and topics, and give an email address to receive the link. There is no account, password or card. The first two steps of the action plan are shown in full; the rest open when you claim the report into a workspace.

### Can an agency use either for clients?

Both can. Endata's Agency plan gives each client its own workspace and newsroom inside an app carrying the agency's name and logo; see [Endata for agencies](https://endata.com/agencies). Profound offers client workspaces managed from one portal and a self-serve Agency Growth plan.

## Sources

- [Profound: pricing](https://www.tryprofound.com/pricing)
- [Profound: home page](https://www.tryprofound.com/)
- [Profound: Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights)
- [Profound: Agents](https://www.tryprofound.com/features/agents)
- [Profound: AI Marketer](https://www.tryprofound.com/features/aim)
- [Profound: Prompt Volumes](https://www.tryprofound.com/features/prompt-volumes)
- [Profound: Agent Analytics](https://www.tryprofound.com/features/agent-analytics)
- [Profound: integrations](https://www.tryprofound.com/integrations)
- [Profound: agencies](https://www.tryprofound.com/solutions/agencies)

## Keep reading

- [Fix an AI visibility gap in 10 minutes](https://endata.com/guides/fix-ai-visibility-gap): From a missed question to a published, sourced answer.
- [Endata vs. Semrush AI Visibility Toolkit](https://endata.com/compare/semrush-ai-toolkit): The same comparison, against a tracking toolkit with public prices.
- [Plans and pricing](https://endata.com/pricing): What each plan researches, drafts and publishes a month.