# Endata vs. Peec AI: which one do you need?

> **Peec AI is an analytics product**: it runs your prompts every day, reports visibility, position, sentiment and the sources assistants draw on, and ranks the actions your team should take. **Endata is a measure-and-fix product**: it tests six buyer questions across ChatGPT, Claude, Perplexity and Gemini, then researches, drafts, publishes and shares a sourced answer to each one you're missing from, for your approval. If you have people to write and want precise data to direct them, choose Peec AI. If you need the answers to exist, choose Endata. A marketing team could sensibly use both.

Updated 2026-10-12

Both show you whether AI assistants name your business when buyers ask. Peec AI goes deep on the analytics and hands a marketing team a list of actions; Endata keeps the test small and does the writing and publishing.

## Endata vs. Peec AI at a glance

### Choose Endata if

- You know you're missing from AI answers and want the fix, not another dashboard.
- Nobody on the team has spare hours to research and write an answer every week.
- You want somewhere to publish as well: a hosted newsroom on your own domain, built to be read by AI.
- You'd like to see your own results with no account or card: the first report is free.

### Choose Peec AI if

- You have writers and need daily data to direct them.
- You want to know which sources assistants cite, and where competitors appear and you don't.
- You need Google AI Overviews, AI Mode or Copilot covered, or several countries.
- You're an agency that sells AI visibility reporting to clients.

### Measuring

| Feature | Endata | Peec AI |
| --- | --- | --- |
| Assistants covered | ChatGPT, Claude, Perplexity and Gemini | Choose 3 of ChatGPT, Google AI Overviews, Google AI Mode, Copilot, Perplexity and Gemini; more, including Claude, as paid add-ons |
| Questions tested | 6 unbranded buyer questions per report, up to 24 answers | 50, 150 or 350 prompts, by plan |
| How often | Monthly, with the same questions each time | Daily |
| How answers are collected | Through each maker's API, with web search on | From the assistants' own interfaces, not their APIs |
| Position and sentiment | Not measured | Yes, both, with share of voice |
| Sources and citations | Not measured | Yes, by domain and URL, with a gap analysis |
| AI crawler checks | No site audit | robots.txt checked against 40+ AI bots; crawl and referral data |

### Fixing

| Feature | Endata | Peec AI |
| --- | --- | --- |
| What you get after the numbers | A prioritized plan, then a researched, cited draft answer for each gap | Ranked actions with evidence, a checklist and a suggested content structure |
| Writing | A full draft per question, citing up to 8 recent sources claim by claim | Content optimization suggests rewrites to a page, where enabled for the account |
| Publishing | A hosted newsroom on your own domain, or your CMS (WordPress, Webflow, HubSpot and others) | Copy or download the draft; publish to WordPress where enabled |
| Built to be read by AI | Every newsroom serves llms.txt, Markdown and its own public MCP server | Reports on your existing site |
| Social distribution | Articles post to LinkedIn, Bluesky, X and Pinterest; short videos to TikTok and YouTube on Business | Not part of the product |

### Buying

| Feature | Endata | Peec AI |
| --- | --- | --- |
| Free to try | Free report on your own business; no account or card | A free trial; you create an account |
| Starting price | $49 a month (Solo) | $95 a month (Starter) |
| Seats | 3 on Business | Unlimited users on every plan |
| API and MCP | On Business ($199 a month) and Agency | API access listed under Enterprise; an MCP server for your Peec data |

## What is the real difference between Endata and Peec AI?

Peec AI describes itself as “AI search analytics for marketing teams”, and that is accurate. It answers **“how visible are we in AI search, against whom, and why?”** with four core metrics (visibility, position, sentiment and sources) tracked every day, and it is good at the “why”: it shows the websites assistants read and cite when they name your competitors.

Endata answers a narrower question and then does the work: **“which buyer questions leave us out, and what should we publish about each one?”** Each missed question becomes a topic Endata researches, a draft with its sources cited, a page on your newsroom once you approve it, and a monthly recheck against the same questions.

> **Put simply** Peec AI tells a marketing team precisely where to aim. Endata is for the business that has nobody to take the shot.

## How does each one measure AI visibility?

### Endata

Endata reads your website, asks you to confirm your audience, two to six competitors and three to five topics, and writes six questions a buyer would plausibly ask. No question names a business. It puts each one to ChatGPT, Claude, Perplexity and Gemini through their makers' APIs, with web search on, and records who was named.

*A sample Endata report: how often each business was named, and the questions where the firm was left out.*

That is a deliberately small test. It will not tell you your position or how assistants feel about you. It will tell you, in a couple of minutes and for free, which specific questions your competitors are winning.

### Peec AI

Peec AI works at a larger scale and in more detail. Its plans track 50 to 350 prompts daily, and its documentation says first results arrive within 24 hours. Beyond visibility it reports your **position** among the brands named, **sentiment**, share of voice, and **sources**: which domains and URLs the assistants retrieved and cited, classified by type, with a gap analysis of the ones that name competitors but not you.

It also collects answers differently. Peec AI's documentation says it reads the assistants' own interfaces with browser automation, not their APIs, because API responses can differ from what a user sees. Endata uses the official APIs. Peec AI's method is closer to the real experience; that is a fair point in its favor.

> **Where Peec AI is plainly stronger** Daily tracking, far more prompts, position, sentiment, source and citation analysis, Google AI Overviews and AI Mode, multi-country tracking, and checks on which AI bots can crawl your site. If measurement is the job, Peec AI does much more of it than Endata.

## What happens after you find a gap?

Peec AI does not stop at charts. Its **Actions** are a prioritized list of improvements, grouped into site audit, owned and earned work, each with the evidence behind it, a checklist and, for content, a suggested structure. Where its Content optimization feature is enabled for an account, an action on one of your pages opens as an editable draft with suggested rewrites, which you can copy, download or publish to WordPress.

That is real help, and it is help **for the person doing the work**. Someone still researches the topic, writes the piece, gets it into the CMS and marks the action done. Endata treats the gap as its own assignment:

1. **The plan.** Up to five steps, drawn from the questions where assistants named a competitor and not you.
2. **The research.** For each question, a search of the last 30 days of news and web sources, keeping up to eight pieces of evidence.
3. **The draft.** A new answer that cites its evidence claim by claim, with room for your own attributed expert view.
4. **Your approval.** Nothing goes live until someone on your side approves it.
5. **The page.** Published on your newsroom, readable by people and served to AI crawlers as Markdown, in llms.txt and over a public MCP server.
6. **The recheck.** The same six questions, a month later.

*The plan that comes with a report: what to publish first, and why.*

Related news articles can then be posted to LinkedIn, Bluesky, X and Pinterest from the same place. The full walk-through is in [How to fix a hidden AI visibility gap in 10 minutes](https://endata.com/guides/fix-ai-visibility-gap).

> **One thing Peec AI's actions cover that Endata's don't** Earned work: getting named on the editorial, reference and community sites that assistants cite. Endata publishes on your own newsroom and channels. It does not tell you which third-party sites to pursue.

## How do Endata and Peec AI pricing compare?

|   | Endata | Peec AI |
| --- | --- | --- |
| Free | The AI Business Visibility Report: 6 questions, 4 assistants, an action plan. No account | A free trial of the product; agencies also get free 7-day pitch projects for prospects |
| Entry | **Solo, $49/month**: 20 researched answers a month, a newsroom on your domain, monthly rechecks | **Starter, $95/month**: 50 prompts, 3 models of your choice, 1 project, unlimited users |
| Team | **Business, $199/month**: 100 researched answers, 3 seats, short videos, API and MCP | **Pro, $245/month**: 150 prompts, 2 projects. **Advanced, $495/month**: 350 prompts, 5 projects, multi-country, Looker Studio |
| Agencies | **Agency, $799/month** for 5 client workspaces under your brand, then $99 a client | Credit-based agency plans: **Essential $245**, **Growth $495**, **Scale $795** a month; unlimited client seats |

Peec AI lists an extra model as an add-on ($35, $85 or $165 a month by plan), about 15% off for annual billing, and a custom Enterprise plan with API access and SSO. Endata has no annual billing and no free trial; the free report is the trial. Check Peec AI's site for current prices.

The prices are not like for like. Peec AI's buys data and direction; the writing is still yours to staff. Endata's includes the researched drafts, the newsroom they are published on and the posting. Compare Endata's price with Peec AI's **plus** the hours it would take someone to research and write those answers. Endata's current plans are on the [pricing page](https://endata.com/pricing).

## Can you use Endata and Peec AI together?

Yes, and they fit together well because they overlap so little. Use Peec AI to watch the wide picture: many prompts, daily, with position, sentiment and sources. Use Endata to turn the gaps it shows into published, sourced answers and keep them current as the news changes. Peec AI's daily numbers will then tell you, more finely than Endata's monthly recheck can, whether those answers are being picked up.

For a business without a marketing team, the order usually runs the other way. Start with the [free Endata report](https://endata.com/#check), publish answers to the questions it finds, and add daily tracking once there is enough content for it to be worth reading.

## What Endata does not do

A comparison is only useful if it is honest about both sides. Endata does not:

- track prompts daily, or track hundreds of them;
- measure position, sentiment, share of voice or prompt volume;
- show which sources an assistant read or cited;
- cover Google AI Overviews or AI Mode, Copilot, Grok or Meta AI;
- audit your existing website's technical setup, or check which AI bots can crawl it;
- promise that an assistant will recommend you. What an assistant says is its own decision; Endata makes sure there is a clear, sourced answer for it to find.

## Frequently asked questions

### Is Endata a Peec AI alternative?

For analytics alone, no: Peec AI tracks more prompts, every day, with position, sentiment and source analysis Endata does not attempt. Endata is an alternative if what you want is the result, published answers to the questions AI assistants leave you out of, without hiring writers to act on a dashboard.

### How much does Peec AI cost?

Peec AI lists Starter at $95 a month (50 prompts), Pro at $245 (150 prompts) and Advanced at $495 (350 prompts), each with three models of your choice, daily tracking and unlimited users, plus a custom Enterprise plan. Agency plans run on credits from $245 a month. Check Peec AI's site for current prices.

### Does Peec AI write or publish content?

Mostly it advises. Its Actions give ranked recommendations with evidence, a checklist and a suggested content structure. Its documentation also describes a Content optimization feature, available where enabled for an account, that suggests rewrites to a page and can publish to WordPress. In Endata, researching, drafting, publishing and sharing a new answer are the product itself.

### Which AI assistants does each one cover?

Endata tests ChatGPT, Claude, Perplexity and Gemini through their official APIs with web search on. Peec AI's standard plans let you choose three of ChatGPT, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini, read from the assistants' own interfaces; further models, Claude among them, are paid add-ons or part of Enterprise.

### Which is better for a small business?

Usually Endata. A small business rarely has someone to turn daily analytics into content every week. Endata's free report shows the gaps and its plans, from $49 a month, research, draft and publish the answers for your approval.

### Which is better for an in-house SEO or content team?

Usually Peec AI. Daily tracking, position, sentiment and above all source analysis give writers and PR people precise direction, with unlimited users on every plan. Some teams add Endata to produce and maintain the answer pages themselves.

### Is Endata's free report really free?

Yes. You enter your website, confirm your competitors and topics, and give an email address to receive the link. There is no account, password or card. The first two steps of the action plan are shown in full; the rest open when you claim the report into a workspace.

### Can an agency use either for clients?

Both can, for different services. Peec AI's agency plans are built for tracking and reporting: credits shared across client projects, free 7-day pitch projects and client dashboards in Looker Studio. Endata's Agency plan delivers the content: each client gets its own workspace and newsroom inside an app carrying the agency's name and logo; see [Endata for agencies](https://endata.com/agencies).

## Sources

- [Peec AI: home page](https://peec.ai/)
- [Peec AI: pricing](https://peec.ai/pricing)
- [Peec AI: its own summary of plans and prices](https://peec.ai/ai-instructions)
- [Peec AI: for agencies](https://peec.ai/for-agencies)
- [Peec AI Docs: Welcome to Peec AI](https://docs.peec.ai/intro-to-peec-ai)
- [Peec AI Docs: Quickstart guide](https://docs.peec.ai/quickstart-guide)
- [Peec AI Docs: Actions](https://docs.peec.ai/actions)
- [Peec AI Docs: Content optimization](https://docs.peec.ai/content-optimization)
- [Peec AI Docs: Crawlability](https://docs.peec.ai/crawlability)
- [Peec AI Docs: MCP Server](https://docs.peec.ai/mcp/introduction)

## Keep reading

- [Fix an AI visibility gap in 10 minutes](https://endata.com/guides/fix-ai-visibility-gap): From a missed question to a published, sourced answer.
- [Endata for agencies](https://endata.com/agencies): Audit a prospect, then deliver the fix under your brand.
- [Endata vs. Semrush AI Visibility Toolkit](https://endata.com/compare/semrush-ai-toolkit): The same comparison, against Semrush's tracking toolkit.