# SMD Technologies acquires Ellies electrical brand

SMD Technologies acquired the Ellies electrical brand and intellectual property, announced on July 22, 2024. Ellies had entered voluntary business rescue in January 2024.

- Type: Acquisition
- Announced: 2024-07-22
- Where: South Africa
- Status: completed
- Products: electrical products, TV aerials, satellite equipment
- Sectors: [Electrical Equipment](https://endata.com/sectors/electrical-equipment.md)

## Companies

- [Ellies Holdings](https://endata.com/companies/68268.md) (target)
- [SMD Technologies](https://endata.com/companies/78735.md) (acquirer)

## Sources

- [smdtechnologies.com](https://smdtechnologies.com/smd-technologies-acquires-the-ellies-electrical-brand/), 2024-07-22: "Ellies is a trusted name with consumers, given its long-standing heritage."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.