# LVMH Beauty joins Avantium's PEFerence consortium for PEF packaging

Avantium N.V. agreed with LVMH to explore PEF, a plant-based recyclable polymer, as packaging for LVMH beauty brands. LVMH Beauty becomes the first luxury cosmetics company to join the PEFerence consortium.

- Type: Partnership
- Announced: 2022-03-01
- Status: announced
- Products: PEF polymer, sustainable cosmetic packaging
- Sectors: [Plastics and Polymers](https://endata.com/sectors/plastics-polymers.md), [Specialty Chemicals](https://endata.com/sectors/specialty-chemicals.md)

## Companies

- [Avantium](https://endata.com/companies/7773.md) (partner)
- [LVMH](https://endata.com/companies/8974.md) (partner)

## Sources

- [bioenergyinternational.com](https://bioenergyinternational.com/beauty-brands-major-joins-peference-consortium/), 2022-03-01: "LVMH Beauty will be the first luxury cosmetic company to join the PEFerence consortium, further enabling the commercial introduction of PEF to the Cosmetics market."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.