# CNH Industrial acquires machine vision company Augmenta for $110M

CNH Industrial has acquired Augmenta, a machine vision company, for an enterprise value of $110 million. Augmenta will operate within CNH's Raven brand, focusing on Sense & Act technology for selective spraying.

- Type: Acquisition
- Announced: 2023-03-13
- Value: $110.0M
- Status: announced
- Products: multispectral camera, software for selective spraying, Sense & Act technology
- Sectors: [Automation and Robotics](https://endata.com/sectors/automation-robotics.md)

## Companies

- [CNH Industrial](https://endata.com/companies/21837.md) (acquirer)
- [Augmenta](https://endata.com/companies/69082.md) (target)

## Sources

- [investors.cnh.com](https://investors.cnh.com/news/news-details/2023/CNH-Industrial-acquires-machine-vision-company-Augmenta-03-13-2023/default.aspx), 2023-03-13: "Augmenta’s technology will expedite development of our broader ‘Sense & Act’ capabilities to create value for our customers."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.