# Mada Gypsum launches new brand identity as solutions provider

Mada Gypsum in Saudi Arabia has launched a new brand identity under the motto 'Building Excellence', repositioning itself from a plasterboard supplier to a system and solution provider for gypsum wallboard internal lining solutions.

- Type: Product launch
- Announced: 2022-04-21
- Where: Saudi Arabia
- Status: announced
- Products: gypsum wallboard, metal profiles, ceiling tiles, glass matt sheathing, fibre cement boards, joint compound
- Sectors: [Construction Materials](https://endata.com/sectors/construction-materials.md)

## Companies

- [Mada Gypsum](https://endata.com/companies/62422.md)

## Sources

- [globalgypsum.com](https://globalgypsum.com/news?start=568), 2022-04-21: "Mada Gypsum has been repositioning itself and building capabilities with a focus on promoting itself as a system provider."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.