# Betterware de Mexico to acquire Jafra's Mexico and US operations for $255M

Betterware de Mexico has signed a definitive agreement to acquire 100% of Jafra's operations in Mexico and the United States from the Vorwerk Group for $255 million. The deal expands Betterware into beauty and the US market.

- Type: Acquisition
- Announced: 2022-01-24
- Where: Mexico and United States, Mexico
- Value: $255.0M
- Status: announced
- Products: beauty and personal care products, household products

## Companies

- [Vorwerk Group](https://endata.com/companies/27033.md) (partner)
- [Betterware de Mexico](https://endata.com/companies/60528.md) (acquirer)
- [Jafra](https://endata.com/companies/60529.md) (target)

## Sources

- [beautymatter.com](https://beautymatter.com/articles/betterware-to-acquire-jafras-operations-in-mexico-and-us), 2022-01-24: "We are excited to announce the acquisition of Jafra and believe it represents a transformative opportunity for Betterware."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.