# Coca-Cola HBC begins KeelClip paperboard multipack rollout backed by €15M Graphic Packaging deal

Coca-Cola HBC has started rolling out the KeelClip paperboard alternative to plastic wrap on can multipacks across its EU markets, after a €15 million investment in a partnership with Graphic Packaging International. The rollout is due to finish by early 2022.

- Type: Investment
- Announced: 2020-11-19
- Value: $17.7M (15.0M EUR)
- Status: under construction
- Capacity: 11 KeelClip machines in seven countries; saves over 3,000 tonnes CO2 and 2,000 tonnes plastic per year
- Products: KeelClip paperboard multipack packaging
- Sectors: [Packaging](https://endata.com/sectors/packaging.md)

## Companies

- [Coca-Cola HBC](https://endata.com/companies/5819.md)
- [Graphic Packaging International](https://endata.com/companies/972.md) (partner)

## Sources

- [packagingeurope.com](https://www.packagingeurope.com/coca-cola-hbc-begins-rollout-of-paperboard-multipack-topper/), 2020-11-19: "The new solution came about as a result of a €15 million investment by the Coca-Cola HBC in a strategic partnership with Graphic Packaging International"
- [packworld.com](https://www.packworld.com/industries/beverage/article/21208000/coke-rolls-out-paperboard-carrier), 2021-01-01: "This new "Grip&Go" packaging is the result of a €15 million ($17,734,800) investment by the company in a strategic partnership with Graphic Packaging International"

---
Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.