# Infomedia acquires SimplePart for $24.5M

Australian software provider Infomedia Ltd agreed to acquire 100% of US-based e-commerce auto parts platform SimplePart for $24.5 million, with an additional earn-out of up to $20.5 million based on three-year targets.

- Type: Acquisition
- Announced: 2021-05-14
- Where: Atlanta, Georgia, United States
- Value: $24.5M
- Status: announced
- Products: e-commerce platform for OEM auto parts
- Sectors: [Automotive Components](https://endata.com/sectors/automotive-components.md)

## Companies

- [Infomedia](https://endata.com/companies/55103.md) (acquirer)
- [SimplePart](https://endata.com/companies/55104.md) (target)

## Sources

- [premium.goauto.com.au](https://premium.goauto.com.au/infomedia-buys-car-e-commerce-business/), 2021-05-14: "Infomedia Ltd, based in Sydney but with more than 180,000 clients in 186 markets, will acquire 100 per cent of SimplePart for $US24.5 million"

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.