# Tadano drops Demag brand, unifies product ranges

Tadano announced it will drop the Demag brand and amalgamate product ranges as part of its unification strategy, with Toshiaki Ujiie becoming president and CEO.

- Type: Leadership
- Announced: 2021-04-07
- Status: announced
- Products: cranes
- Sectors: [Industrial Machinery](https://endata.com/sectors/industrial-machinery.md)

## Companies

- [Tadano](https://endata.com/companies/15119.md)

## Sources

- [cranebriefing.com](https://www.cranebriefing.com/news/tadano-to-drop-demag-brand/8011397.article?zephr_sso_ott=j7qRAn), 2021-04-07: "Tadano will drop the Demag brand as part of its unification strategy."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.