# Gerdau, Votorantim Cimentos and Grupo Tigre create loyalty program company

Gerdau, Votorantim Cimentos and Grupo Tigre received CADE approval to create a new company to manage the 'Juntos Somos +' loyalty program for Brazil's retail construction industry. Votorantim Cimentos holds 45%, Gerdau and Grupo Tigre each hold 27.5%.

- Type: Partnership
- Announced: 2018-09-14
- Where: Brazil
- Status: completed
- Products: loyalty program for retail construction industry
- Sectors: [Construction Materials](https://endata.com/sectors/construction-materials.md)

## Companies

- [Votorantim Cimentos](https://endata.com/companies/15414.md) (partner)
- [Gerdau](https://endata.com/companies/16353.md) (partner)
- [Grupo Tigre](https://endata.com/companies/34318.md) (partner)

## Sources

- [sec.gov](https://www.sec.gov/Archives/edgar/data/1073404/000110465918057103/a18-31020_1ex99d1.htm), 2018-09-14: "CADE approved, without restrictions, the creation of a new company to manage and promote a loyalty program for Brazil’s retail construction industry, called Juntos Somos +, jointly with Votorantim Cimentos and Grupo Tigre."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.