# Kramer and John Deere finalize marketing alliance for compact equipment

European anti-trust authorities approved a strategic alliance between Kramer-Werke and John Deere for the sale of Kramer-branded telescopic handlers and wheel loaders primarily for agriculture. John Deere also acquired an equity stake in Kramer.

- Type: Partnership
- Announced: 2017-09-13
- Where: Pfullendorf, Germany
- Status: completed
- Products: compact wheel loaders, tele wheel loaders, telescopic handlers
- Sectors: [Industrial Machinery](https://endata.com/sectors/industrial-machinery.md), [Material Handling](https://endata.com/sectors/material-handling.md)

## Companies

- [Kramer-Werke GmbH](https://endata.com/companies/6035.md) (partner)
- [Wacker Neuson SE](https://endata.com/companies/6036.md) (investor)
- [John Deere](https://endata.com/companies/15751.md) (partner)

## Sources

- [meconstructionnews.com](https://meconstructionnews.com/24928/kramer-and-john-deere-equipment-marketing-tie-up-finalised), 2017-09-13: "A collaboration between Kramer-Werke and John Deere, under which the two companies had entered into a strategic alliance for the sale of Kramer-branded telescopic handlers and wheel loaders, as well as giving an equity stake in Kramer to John Deere, has been approved by European anti-trust authoriti"

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.