# Smurfit Westrock partners with Coca-Cola China on paper-based World Cup packaging

Smurfit Westrock partnered with Coca-Cola China to launch paper-based packaging solutions, including an eight-can gift pack, for the brand's 2026 World Cup campaign across retail and e-commerce channels. The announcement was made on 2026-07-07.

- Type: Partnership
- Announced: 2026-07-07
- Where: China
- Status: announced
- Products: paper-based packaging, eight-can gift pack, octagonal mini-can packs, basket-style packs
- Sectors: [Packaging](https://endata.com/sectors/packaging.md)

## Companies

- [Smurfit Westrock](https://endata.com/companies/3333.md)
- [Coca-Cola China](https://endata.com/companies/14444.md) (partner)

## Sources

- [index.businessinsurance.com](https://index.businessinsurance.com/observerreporter/article/bizwire-2026-7-7-smurfit-westrock-partners-with-coca-cola-on-world-cup-packaging-to-capture-spike-in-consumer-demand), 2026-07-07: "Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand's 2026 World Cup campaign"

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.