# DS Smith designs recyclable cardboard display for Carlsberg's Kronenbourg 1664 Blanc launch

DS Smith developed a fully recyclable corrugated cardboard display with Carlsberg Group for the German launch of Kronenbourg 1664 Blanc. The modular display features a contour-cut bottle silhouette and varnish finishing.

- Type: Partnership
- Announced: 2025-10-08
- Where: Germany
- Status: completed
- Products: recyclable corrugated cardboard display, point-of-sale packaging

## Companies

- [DS Smith](https://endata.com/companies/221.md) (supplier)
- [Carlsberg](https://endata.com/companies/4624.md) (customer)

## Sources

- [packaginginsights.com](https://www.packaginginsights.com/news/ds-smith-carlsberg-beer-display.html), 2025-10-08: "DS Smith has partnered with Carlsberg Group to develop a recyclable corrugated cardboard display for the launch of the premium beer Kronenbourg 1664 Blanc to the German market."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.