# Hitachi CM to rebrand as LANDCROS, appoints Ohtani as brand ambassador

Hitachi Construction Machinery Co., Ltd. will rebrand as LANDCROS Corporation on 1 April 2027. In preparation, it has appointed Ohtani as brand ambassador.

- Type: Leadership
- Announced: 2026-08-07
- Where: Japan
- Status: announced
- Products: hydraulic excavators, wheel loaders
- Sectors: [Mining Equipment](https://endata.com/sectors/mining-equipment.md)

## Companies

- [Hitachi Construction Machinery](https://endata.com/companies/15738.md)

## Sources

- [world-mining-equipment.com](https://world-mining-equipment.com/news/listings/all/all/4), 2026-08-11: "Hitachi Construction Machinery Co., Ltd. will rebrand as LANDCROS Corporation on 1 April 2027."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.