# Vitamin Well Group to acquire protein bar manufacturer EMPWR

Vitamin Well Group has agreed to acquire Belgium-based CDMO EMPWR from Waterland Private Equity Investments. The deal aims to strengthen the Barebells protein bar business and includes EMPWR's four manufacturing facilities in Croatia, the Netherlands, the United States and Canada.

- Type: Acquisition
- Announced: 2026-07-09
- Where: Belgium
- Status: announced
- Products: protein bars
- Sectors: [Food Processing Equipment](https://endata.com/sectors/food-processing-equipment.md)

## Companies

- [Waterland Private Equity Investments](https://endata.com/companies/6858.md) (partner)
- [EMPWR](https://endata.com/companies/59865.md) (target)
- [Vitamin Well Group](https://endata.com/companies/92940.md) (acquirer)

## Sources

- [foodbev.com](https://www.foodbev.com/news/vitamin-well-group-to-acquire-protein-bar-manufacturer-empwr-in-strategic-growth-move), 2026-07-09: "Vitamin Well Group has agreed to acquire Belgium-based contract development and manufacturing organisation (CDMO) EMPWR."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.