# Sinomax USA and Malouf form joint venture for U.S. mattress market

Sinomax USA and Malouf have formed a joint venture to share resources for branding and production in the U.S. market. Industry veteran Eric Rhea has joined to lead business development.

- Type: Partnership
- Announced: 2026-01-21
- Where: Houston, United States
- Status: announced
- Products: mattresses, adjustable bases, sleep products
- Sectors: [Industrial Textiles](https://endata.com/sectors/industrial-textiles.md)

## Companies

- [Sinomax USA](https://endata.com/companies/89814.md) (partner)
- [Malouf](https://endata.com/companies/89815.md) (partner)

## Sources

- [furnituretoday.com](https://www.furnituretoday.com/bedding-manufacturers/sinomax-malouf-partner-on-new-joint-venture-tap-key-exec-to-lead-growth/), 2026-01-21: "Sinomax USA and Malouf have formed a 'joint venture' to take advantage of branding and production synergies for the U.S. market."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.