# Betterware de México to acquire Tupperware's Latin America operations for $250M

Betterware de México (BeFra) has signed a definitive agreement to acquire Tupperware's operating assets in Latin America, primarily in Mexico and Brazil, for $250 million ($215 million cash and $35 million in shares). The deal includes a perpetual, royalty-free license for the Tupperware brand in Latin America and is expected to close in the first half of 2026.

- Type: Acquisition
- Announced: 2026-01-19
- Where: Latin America (primarily Mexico and Brazil)
- Value: $250.0M
- Status: announced
- Products: food storage containers, kitchenware
- Sectors: [Plastics and Polymers](https://endata.com/sectors/plastics-polymers.md)

## Companies

- [Betterware de Mexico](https://endata.com/companies/60528.md) (acquirer)
- [Tupperware](https://endata.com/companies/89750.md) (target)

## Sources

- [barchart.com](https://www.barchart.com/press-releases/37113568/betterware-de-mexico-announces-agreement-to-acquire-tupperwares-operations-in-latin-america-along-with-a-perpetual-license-to-the-tupperware-brand-in-latin-america), 2026-01-19: "Betterware de México, S.A.P.I. de C.V. announced today that it has signed a definitive agreement to acquire Tupperware's operating assets in Latin America, primarily in Mexico and Brazil, the region's core markets."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.