# NewPrinces completes acquisition of Plasmon baby food business from Kraft Heinz

NewPrinces S.p.A., parent of Princes Group, completed the acquisition of 100% of Plasmon S.r.l. from The Kraft Heinz Company for €124.3 million in cash. The deal includes the Plasmon baby food brand and the Latina, Italy, production plant.

- Type: Acquisition
- Announced: 2025-12-31
- Where: Latina, Italy, Italy
- Value: $130.0M (124.3M EUR)
- Status: completed
- Products: baby food, specialty nutrition food
- Sectors: [Food Processing Equipment](https://endata.com/sectors/food-processing-equipment.md)

## Companies

- [Kraft Heinz](https://endata.com/companies/1859.md) (target)
- [Princes](https://endata.com/companies/11686.md) (partner)
- [NewPrinces](https://endata.com/companies/85893.md) (acquirer)
- [Plasmon S.r.l.](https://endata.com/companies/89411.md) (target)

## Sources

- [de.advfn.com](https://de.advfn.com/borse/LSE/PRN/nachrichten/97532976/princes-group-plc-plasmon-business-to-join-princes), 2025-12-31: "Princes Group serves as the primary holding vehicle for food and beverage manufacturing assets for NewPrinces."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.