# Noveon Magnetics signs multi-year supply agreement with General Motors for rare earth magnets

Noveon Magnetics announced a multi-year supply agreement with General Motors to deliver rare earth magnets for GM's full-size SUVs and trucks. Production started immediately with deliveries beginning in July 2025.

- Type: Contract
- Announced: 2025-08-06
- Where: San Marcos, Texas, United States
- Status: completed
- Products: sintered NdFeB rare earth magnets
- Sectors: [Automotive Components](https://endata.com/sectors/automotive-components.md)

## Companies

- [General Motors](https://endata.com/companies/4654.md) (customer)
- [Noveon Magnetics](https://endata.com/companies/82742.md) (supplier)

## Sources

- [prnewswire.com](https://www.prnewswire.com/news-releases/driving-american-industry-general-motors--noveon-magnetics-sign-multi-year-agreement-to-deliver-american-made-rare-earth-magnets-302522804.html), 2025-08-06: "We're proud to be delivering critical rare earth magnets in support of some of America's most iconic vehicles."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.