# NewPrinces signs deal to acquire Plasmon operations and Latina plant from Kraft Heinz

NewPrinces has signed a binding agreement to acquire from Heinz Italia a new company encompassing baby food production, packaging, marketing, and distribution, including the Plasmon plant in Latina and brands Plasmon, Nipiol, BiAglut, Aproten, and Dieterba. The enterprise value is €120 million, with completion expected in the second half of 2025.

- Type: Acquisition
- Announced: 2025-07-09
- Where: Latina, Italy, Italy
- Value: $130.0M (120.0M EUR)
- Jobs: 300
- Status: announced
- Capacity: 1.8 billion biscuits annually
- Products: baby food, foods for special medical purposes, specialized nutrition, Plasmon biscuits
- Sectors: [Food Processing Equipment](https://endata.com/sectors/food-processing-equipment.md)

## Companies

- [Kraft Heinz](https://endata.com/companies/1859.md) (partner)
- [NewPrinces](https://endata.com/companies/85893.md) (acquirer)
- [Heinz Italia](https://endata.com/companies/85894.md) (partner)

## Sources

- [marketscreener.com](https://www.marketscreener.com/quote/stock/NEWPRINCES-S-P-A-73950603/news/NewPrinces-Signs-Deal-with-Kraft-Heinz-to-Acquire-Plasmon-Operations-and-Latina-Plant-50472009/), 2025-07-09: "The transaction carries an enterprise value of 120 million euros on a cash-free, debt-free basis and will be paid in cash."

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Data from Endata (https://endata.com/). Announcements are summarized from public sources and may be incomplete; check the linked originals.